Huawei Smart Crazes

For the Huawei Mate 10 Smart Crazes promotional campaign at the end of 2017 and the beginning of 2018, EXarchitects created an experience that would not leave any visitor indifferent. All those people who came to the stand could take a selfie with the Huawei Mate 10, which sent it to our ABB Robot. Then our Robot drew on a canvas their portrait that they could take with them. This creative action showed how with a latest-generation cell phone with an Artificial Intelligence processor we can send images to the robot through our software and web app.


Everyone who passed through the La Vaguada shopping center in Madrid during the Christmas holidays and during the Mobile World Congress at the Telefónica building in Plaça Catalunya in Barcelona, had the opportunity to have a live portrait taken with an industrial robot.

How did the #LOCURASINTELEIGENTES (Intelligent Crazes) Factory work ?

1- With the Huawei Mate 10 camera we take a picture of you.
2- The image is processed with our application.
3- We send the information to our Robot through Grasshopper.
4- You get your portrait taken by a Robot.

In the following video we show you how the Smart Crazes action for Huawei was developed, as well as the software used. Rhinoceros + Grashopper + Robots by Vicente Soler, programmed by EXarchitects.


9 January, 2018


Brazo Robótico Industrial, TechLab